KacperBartoszak
AI visibility & infrastructure for the agentic economy.
I help brands get recommended by AI — and talked about by people.
Hi, I'm Kacper — an entrepreneur, marketer and speaker from Poznań. I work on AI visibility and infrastructure for the agentic economy, and co-founded SEO for AI. Before that: a video studio at 20, an agency at 23, a robot on the street and a jersey in the stratosphere.
More about me →
(Clients & collaborations)
Selected Projects
SEO for AI
Co-founder · AI visibility / GEO · EU. Co-founded an AI visibility (GEO) company that helps businesses get recommended by ChatGPT, Gemini and Perplexity — brand presence audits, AI query research, content and authority building, and monitoring how AI describes a brand.
People Hate Ads*
Founder · Marketing agency · Poznań, PL. Started as DIVE ADS, rebranded to People Hate Ads*. Brand strategy, content and guerrilla-style campaigns for brands that would rather be talked about than scrolled past.
Startup Community Poznań
Community lead · Tech community · Poznań, PL. Running the leading tech community in one of Poland’s largest cities — Slack, newsletters, meetups and events.
Lech Poznań
Campaigns & marketing · Football — 10× champion of Poland · Poznań, PL. My hometown club and 10-time champion of Poland. I’ve worked with Lech for over six years on all kinds of campaigns — from the academy’s “Player’s Kids” to the recent launch of a match jersey into the stratosphere.
Thanatos.club
Co-founder · Streetwear × tech · PL / USA. Tech-infused streetwear. First tee minted as an NFT, then NFC-chipped garments, AR drops, a robot runway through the city and a treasure hunt in NYC.
3gital
Co-founder · Phygital marketplace · Los Angeles, USA. Linking physical goods to digital twins to track value and verify authenticity. Invited to NFT.NYC as a phygital goods expert.
refmee
Founder · Affiliate links app · Buildspace, Dubai. An app that generated referral links for any product. Built the MVP, went through Buildspace in Dubai, learned a lot about creators and brand deals.
ID-3
Founder · NFT → AR filters · Remote. A studio turning NFTs into AR filters for Snapchat, Instagram, Meet and Zoom — so creators could wear their digital identity anywhere.
Dive in Life
Founder · Video production · Poznań, PL. My first company. Advertising, event and educational films for a cinema, a marathon and even a hospital.
(The archive)
The StuntLab
Let's get one thing straight: I don't believe in renting attention. The best marketing gives people a reason to talk about you — a robot on the street, a treasure hunt in Manhattan, a jersey 35 kilometres above the Earth.
This is the archive of those experiments: campaigns, films, events, communities and the startups that taught me the most.
Scroll to spin · click a card
Skillset
- 01
AI Visibility & Agents
Getting brands recommended by ChatGPT, Gemini and Perplexity — and building the infrastructure for an economy where AI agents search and buy.
- 02
Brand Positioning
A sharp point of view that people — and language models — can repeat in one sentence.
- 03
Guerrilla & Content
Stunts, film and social that earn attention instead of paying for it.
- 04
Speaking & Workshops
Talks and workshops on AI visibility, the agentic economy, AI branding, guerrilla marketing and startup growth.
Curiosity, persistence, and ideas that make people stop scrolling.
Speaking
I speak at conferences, company events and universities about AI visibility, the agentic economy, AI marketing and earning attention instead of renting it — in English and Polish, in Europe and the USA.
Invite me to speak ↗- Talk 01
Selling to machines: the agentic economy
AI agents are starting to search, compare and buy on our behalf. What infrastructure businesses need so agents can find, trust and transact with them.
- Talk 02
How to make AI recommend your company
AI visibility and GEO: what ChatGPT, Gemini and Perplexity read, trust and repeat — and how brands earn a place in their answers.
- Talk 03
Why AI brands need a personality
When models perform alike, voice and positioning decide who people (and machines) remember.
- Talk 04
Earn attention, don’t rent it
Guerrilla marketing from the field: a robot runway, an NYC treasure hunt, a jersey in the stratosphere.
- Talk 05
80/20 marketing for early-stage startups
The few channels and habits that actually move numbers before product–market fit.
FAQ
Who is Kacper Bartoszak?
Kacper Bartoszak is a Poznań-based entrepreneur, marketing strategist and public speaker who works on AI visibility and infrastructure for the agentic economy. He co-founded SEO for AI and founded the marketing agency People Hate Ads*.
What is the agentic economy?
The agentic economy is the shift toward AI agents that search, compare, negotiate and buy on behalf of people and companies. Kacper works on the infrastructure that lets businesses be found, understood and chosen by those agents — not just by humans and search engines.
What is GEO, or AI SEO?
Generative engine optimisation (GEO), also called AI SEO, is the work of making a brand easy for AI assistants such as ChatGPT, Gemini and Perplexity to understand, trust and recommend. It complements classic SEO for Google rather than replacing it.
Can Kacper help my company get recommended by ChatGPT?
Yes. Through SEO for AI, Kacper works on brand presence audits, research into what people ask chatbots, content built for AI models, authority building with credible sources, and monitoring how AI describes a business.
Does Kacper speak at conferences?
Yes. He speaks about AI visibility, the agentic economy, AI branding, guerrilla marketing and startup growth, and has spoken at conferences in Europe and the USA, including NFT.NYC.
How can I contact Kacper Bartoszak?
The fastest way is a message on LinkedIn: linkedin.com/in/kacper-bartoszak.
(Po polsku)
Kim jest Kacper Bartoszak?
Kacper Bartoszak to przedsiębiorca, strateg marketingu i prelegent z Poznania, który zajmuje się widocznością marek w AI i infrastrukturą dla gospodarki agentowej. Współzałożyciel SEO for AI i założyciel agencji People Hate Ads*.
Czym jest gospodarka agentowa (agentic economy)?
To świat, w którym agenci AI wyszukują, porównują i kupują w imieniu ludzi i firm. Kacper buduje infrastrukturę, dzięki której firmy są odnajdywane, rozumiane i wybierane przez takich agentów.
Czy Kacper prowadzi wystąpienia i warsztaty?
Tak — o widoczności w AI (GEO), gospodarce agentowej, osobowości marek AI, marketingu partyzanckim i marketingu startupów, w Polsce i za granicą.
Jak skontaktować się z Kacprem?
Najszybciej przez LinkedIn: linkedin.com/in/kacper-bartoszak.
(Get in touch)
Let's make noise
Projects, talks, AI visibility for your brand — or just a weird idea. The fastest way to reach me is a LinkedIn message.